Elisha Hinojos is a photographer, videographer, and content creator based in Southern California. Raised in the High Desert, Elisha grew up the youngest of 5 siblings. He grew up skateboarding in his early teenage years. Creating memories and videos with his long time friends, Elisha was drawn to the camera and had his own YouTube channel which featured him and his friends having a blast skating around the city, being young kids. In his older teen years and after high school, that hobby for cameras was turned into a passion. Coming to the realization that his purpose was to pursue this as a career. Thus Mad Rad Productions was born.